Past customers already know you, trust you, and have bought from you. With the right reactivation strategy, they're your most profitable source of new revenue — waiting to be unlocked.
From auditing your database to managing incoming responses, our team runs your reactivation campaigns end to end.
We analyse your existing contact list, cleanse and deduplicate it, then segment by recency, value, and service type to target the highest-potential reactivation opportunities first.
Our team writes personalised, high-converting outreach messages tailored to your brand voice and each customer segment — designed to re-ignite interest without feeling like a sales pitch.
Campaigns are deployed across SMS, email, and voicemail drop in coordinated sequences — reaching your lapsed customers wherever they're most likely to engage.
Every inbound response is monitored, qualified, and routed — ensuring no interested customer slips through the cracks. Bookings are captured directly into your calendar.
After the initial campaign, we set up automated triggers that flag at-risk customers based on inactivity thresholds — so future reactivation happens automatically, before they're truly lost.
See what happens to a lapsed customer depending on whether you have a reactivation strategy — or not.
| With Reactivation | Stage | Without Reactivation |
|---|---|---|
| Customer is identified as lapsed and flagged automatically in your system | Identification | Customer sits in a spreadsheet or CRM, forgotten. No trigger exists to act on them. |
| A personalised, value-driven message is sent via SMS or email within 24 hours | Outreach | No outreach is made. The customer assumes you're either too busy or no longer interested. |
| Follow-up sequence across multiple channels maintains presence without pressure | Follow-Up | The customer searches online, finds a competitor, and books with them instead. |
| Customer responds positively — they felt valued and were waiting to hear from you | Response | Even if they'd have happily returned, no invitation was extended. Silence is interpreted as indifference. |
| Booking confirmed. Revenue recovered. Loyalty renewed. | Outcome | Revenue permanently lost to a competitor — and a loyal customer is gone. |
Move the sliders to see a conservative estimate of what your lapsed contacts could be worth when reactivated.
Based on a conservative 26% response rate and 40% conversion of responders — consistent with real-world reactivation campaign benchmarks.
Estimates are illustrative and based on industry averages. Actual results depend on database quality, industry, and offer.
Answer 5 quick questions to find out how well you're leveraging your existing customer base — and where the biggest opportunities lie.
We handle everything. You simply confirm a booking time and we take care of the rest — on a pay-for-performance basis.
We review your existing customer list, assess its quality and potential, and give you a clear picture of what reactivation revenue looks like for your business.
Our team designs, writes, and launches your personalised reactivation campaign across the best channels for your audience — typically within 5–7 days of starting.
Responses are managed for you. Confirmed bookings appear directly in your diary. You pay only when a sale completes — not before.
No commitment, no upfront cost. Find out exactly what your dormant contacts are worth.